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Charles Gupton

Charles Gupton

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From Perfect to Good

One of the greatest realizations that I’ve come to – and am still coming to – is that the standard for what is acceptable quality in the communications world has radically changed. Over the last decade, my bent towards perfectionism has taken numerous hits.

The transition from print to web dominance in communications has greatly reduced the need for high resolution images. Couple that with the trend towards creating photos on smart phones and tablets, and many photographers are left feeling that their extensive training and creative abilities are now far undervalued.

While I would never tell artists to stop caring about their creations or throw the quality of their craftsmanship aside, I have come to realize that the quantity of time and attention to detail given needs to be appropriate to the final usage of the images that we produce.

Charles

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