Charles Gupton

Charles Gupton

Altered Image for Microsoft?

Because I monitor a number of blogs that are directed towards the communications industry in general and photographers in particular, I see a fair number of posts and articles discussing mistakes and PR blow-ups over the use or mis-use of photographs. Many of them seem to occur through the use of royalty-free or other cheaply sourced stock photos. Often, it seems, that in the interest of trying to do too much with too little, the ultimate cost for a company is much higher than if they simply hired original photography which fit their needs exclusively.

Obviously, I have a self-serving interest in getting hired for assignments, but I earn a good portion of my living from stock images, too. My primary desire is to work with my clients to find a solution that fits their need for the best value that they can get. That is the foundation of a lasting relationship in my book.

Altered photo in Microsoft ad
Altered photo in Microsoft ad

In this ad, Microsoft used a poorly altered head-swap for racial considerations, an Apple computer on the table and a cord to the monitor in the foreground was left unplugged. So, what were the savings versus the costs for Microsoft?

Just food for thought…


Charles

http://www.charlesguptonphoto.com

On Twitter @ http://twitter.com/CharlesGupton

Rustout vs. Burnout

Consider this thought from Richard Leider and Stephen Buchholz from their book:

“A subtle killer stalks America. This insidious force is more prevalent than heart disease, cancer or alcoholism, yet little is done to prevent it or effect a cure. We call it “rustout.” Rustout is the slow death that follows when we stop making choices that keep life alive. It’s the feeling of numbness that comes from taking the safe way, never accepting new challenges, continually surrendering to the day-to-day routine. Rustout means we are no longer growing, but at best, are simply maintaining. It implies that we have traded the sensation of life for the security of a paycheck. Rustout is the opposite of burnout. Burnout is overdoing. Rustout is underbeing.”

I see so many people, everyday, suffering from the symptoms of “rustout” They’ve been paralyzed by fear that tells them they have no choices. The path they’re on is the only one available to them. Trying new things is too dangerous to consider.

This, of course, is a self-perpetuating lie. What’s more dangerous is not taking risk. Not making choices that keep us engaged and alive. Rustout is a disease of the heart. It’s a heart killer. And we know that when our heart dies, we die.

What are you doing to break the rust? Better yet, what are you doing to keep the rust from getting hold?

Charles

http://www.charlesguptonphoto.com
On Twitter @ http://twitter.com/CharlesGupton

Supporting Local Farms – Double T Farm

One of the projects I’ve been able to throw my passion into recently is one promoting the support of local farms, as in, not just buying locally but actually knowing and having a relationships with farms in one’s area. The project involves photographing, producing video and recorded interviews with several farms about why they farm, who their customer base is and, most importantly, how they stay sustainable. It will be several weeks before I have all the material completed to wrap it up. In the meantime, I’ll post some images from each farm with a link so you can check them out further. More to come…

Double T Farm, Garner North Carolina
Double T Farm, Garner North Carolina

BTW, Carolina Farm Stewardship is hosting it’s fourth Eastern NC Farm Tour Sept. 19 & 20. If you’re in the area this weekend, check out the twenty-five farms who’re participating.

Charles

http://www.charlesguptonphoto.com
On Twitter @ http://twitter.com/CharlesGupton

On (un)finished friendships…

As I listened to a number of 9/11 remembrances of loved ones lost, it caused me to think about the number of people we’ve lost in our lives that don’t get a special date to remember them by.

Over the years, I’ve had a number of friends who moved away or in some other manner changed the proximity or nature of the contact we had both shared and seemed to value. In each case, what I still miss about them is not so much the relationship as it was, but the potential it had for growth.

I had a call from one of my old buddies last week who’d stumbled upon my website awhile back and happened to be shooting an assignment nearby. Nearly thirty years ago, we were still in our formative years in this business and would get together for hours on end to discuss our industry, philosophy, the nature of human relationships, The Hitchhiker’s Guide to the Galaxy and any other topic that bubbled to the surface. What I relished was the heady debate that is only possible in an environment of trust. We were soul mates in the realm of ideas. Our discussions fueled my creative juices. No area seemed off-limits for our questioning. Or so I thought.

My buddy and his girlfriend had been discussing marriage and he appeared to be having second thoughts about the lifetime commitment to this person. He asked me point blank what I thought. I told him. Point blank.

Although I liked her personally, I said they had very different personalities on many different levels and appeared to me to value very different lifestyles. Different personalities can stimulate a marriage. Opposing values can tear the fabric of the relationship. In what I thought was a brilliant decision, he proceeded to share my observations with her, allowing that they were my thoughts, not his. Not only was I scratched as a wedding guest, she forbade him from having a friendship or speaking with me again. Although I apologized and tried to repeatedly reach out, he wouldn’t speak to me again for years. The loss was a blow to my gut.

I’ve come to view the value of relationships similar to compounding interest on a principle investment. The secret is in regular deposits made over a long time with very few withdrawals. Neither your money nor your relationships are just sitting stagnant. Small deposits and compounding interest in both areas will make one richer. Although investments don’t require on-going deposits to make them grow, relationships do. No interest accumulates on a friendship that is ignored.

As I said earlier, what I miss most about friendships lost is the potential each one had for richness. Because we live in a transitory culture, most of my friendships withered because of career moves that took friends out of the area. Another major shift I couldn’t foresee came when we bought our farm and moved out of an urban center. I’ve learned that proximity does make a huge difference. It was no longer easy or convenient for friends to drop by for a spontaneous visit. It’s been difficult to see the investment we made into so many lives become so challenging to maintain. The relationships we have been able to continue are like gold to us. It requires more effort than ever, but we cherish and protect them.

How ’bout you? Do you find that in the age of so much ability to be “friends” on so many social platforms that real connections and friendships are more difficult than they’ve ever been?

Charles

http://www.charlesguptonphoto.com
On Twitter @ http://twitter.com/CharlesGupton

As a photographer builds a house…

Nailing in boards before roofing tin goes down.
Nailing in boards on a shed before roofing tin goes down.

Before I started this blog I told myself, “Self, once you start this you’ve got to stick with it and post at least once a week.” Having read from a number of sources – and having seen in my own blog reading experience – the greatest misstep that most bloggers make is infrequent posting. I was determined not to suffer that same fate. And yet I have.

May God have mercy on a blogger who restarts his efforts with the best of intentions.

For the past several months, I have allowed my focus to be centered on one thing, to the exclusion of nearly everything else in my life – the repair and remodeling of our home.

When we bought our house ten years ago, we knew it would need a lot of work. Built in the 1930s, it had been neglected for the most part for 15+ years before we acquired it. The couple we purchased it from owned it for two years with a plan to turn their lives from urban-dwellers to the “Green Acres” (farm livin’ is the life for me…) idyll. They had started with the tearing out stage of the work but had done very little rebuilding. Although an enormous (for this house) heating/AC unit had been installed, there was no running water to the house and, much to our chagrin, no working septic system.

But after an initial push to get the house habitable, we let the rest of the work go. Our reasoning was that we could tackle the other projects in more bite-sized chunks that would not overwhelm us. We invested a considerable amount of time for the first couple of years on construction of outbuildings and other infrastructure needed to bring the place back to a working farm. We had our own vision of “Green Acres” to live out. With all the resources we were pouring out, little of it was directed at our living space.

I restarted the remodeling efforts this past winter with the reasoning that I could do it in half or one day projects around other on-going commitments. Whooo-boy was I delusional! Trying to do the work alone while attempting to make all of my scheduled meetings and events, make some advances on the social media fronts, produce new photographs for my website and other marketing efforts, and even maintain a modicum of contact with friends and family quickly devolved into nothing being done well, if at all.

I decided to hire some additional help to make the process go faster but realized that anyone who could be relied on needed consistent work to keep them available. So, I made the decision that for the short term – a month or so – I would drop everything except for the projects at hand. If I was ever going to get them done, I just needed to “git ‘er done!” But as one project opened up another, several weeks became several months.

Although I’m quite familiar with the “But first…” principle, nothing I’ve experienced reveals it like a home repair project. The principle is simply, “I want to get this done, but first, I need to do this and this and this.”

Just one area where “But first” raised it’s head was in the decision to paint the outside of the house. The process led us through scraping/sanding the clapboard siding, replacing much of the siding from years of neglect, replacing the sills on several windows, adding soffits and fascia boards to cover exposed rafters, repairing the foundation, replacing the front door and several other “But first” tangents.

I know we are not done yet. The work of home ownership involves a lot of home-“moaning” about the next set of projects to be tackled. In addition to the house projects, I’ve also revisited several of the out-building and fencing jobs that continue to need attention. But we are at a point where, I believe, projects can be bitten off and completed in smaller chunks.

I may still be delusional.

However, if there is one thing that I can point to as being particularly redeeming about the past several months – in addition to having a more ordered place to live and work – is that physical labor provides me ample time to think. About work in general. About my work and why I choose to do it. About relationships in business and personal arenas and how they overlap.

There is a saying that states “As a carpenter builds a house, the house builds the carpenter.” I believe that the processes of construction, farming, gardening, cooking, etc. have analogies for our daily lives. Over the next few months I hope to continue to share some of my thoughts on how this remodeling period is shaping my work and relationships.

As I’ve written in the ‘About’ section, the posts from here forward will involve more personal insights and observations. As always, I’d appreciate having your comments. I’d love for this to be a conversation.

Charles
On Twitter @ http://twitter.com/CharlesGupton