I had an unusually wonderful meeting with the Director of Development of a non-profit this week. The meeting was set up to discuss photography coverage for a fund-raising event this fall, but instead evolved into a broader discussion of how we could work towards incorporating photographs into their overall branding and communications efforts.
My desire is to do more than simply shoot pictures. I want to use imagery to create awareness, communicate stories, and capture emotions. I want to inspire imagination.
Most of the people I talk with seem to be satisfied – no, compelled – to stick with the status quo. Although it’s seldom spoken, the question that seems to hang in the air is “How can we just get it done for the least amount of effort, for the lowest possible cost?”
Increasingly, I’m finding that the lowest expenditure brings the lowest impact. Sometimes (but not always), a little more effort and money can bring an amazing return on investment. But the major difference is in the planning and thought given to the outcome desired and how the work fits into an overall strategy. By asking in advance, “What is the impact we ultimately want to have and will this use of our resources bring us closer to achieving that goal?,” we can use what seem to be very limited resources to produce a far greater outcome than we could have imagined.
I believe the same is true for individuals as it is for organizations.
I have a buddy who has amazing talents. Amazing. But he uses most of his time and energy under-utilizing his gifts. In his case, the expenditure is not of money, but of heart — a willingness to allow passion to be publicly invested. By relying on the status quo in thinking about how people should serve and help others with one’s talents, his impact is far less than it could and should be. It’s not that he’s having no impact. It’s just that using the same time, with greater thoughtfulness and focus, could lead to a greater outcome, in my observation.
Is there an area where you can be making a greater difference by being more thoughtful and proactive? Is the status quo around you compromising your heart and ability to serve?
Charles