Mara Lecocq_The Creator’s Journey #51

Creative Director Mara Lecocq


“Stop trying to find fulfillment in advertising work. Treat it like a job, go nuts on it, be passionate about your work, but find fulfillment elsewhere.” ~ Mara Lecocq 

I don’t know of anyone with more passion for the work they’re doing than Mara Lecocq. Mara is a former creative director at the branding agency AKQA New York, working on accounts for Nike, Starbucks and Verizon. But she quit her high profile position to go freelance as a creative director so that she could devote more attention towards inspiring and helping to empower young girls through a project she launched called Secret Code, which we’ll discuss in detail.

Prior to her work at AKQA, Mara worked at the branding agency BETC in Paris and at DDB in Toronto.

To date, Mara has already been named one of the Next Creative Leaders by the One Club, one of Mashable’s Rising Stars in advertising, and was part of the Cannes Lions ‘See It, Be It’ initiative focused on aspiring female leaders.

Connect with Mara:


Secret Code website:

Books/People/Resources Mara mentioned:

The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna

Claire Wassermann:



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