Karen Goodman: Using Unconventional Mindsets to Create Solutions #58

“I think this work shouldn’t be that hard. I think this work is important. I think it’s great. I think we can change lives. If we are finding simple human truths and either solving them, answering them, jumping on a trend – it shouldn’t be that hard because it’s out there. Sometimes we’ve just over complicated our approach so much that we’ve forgotten how simple it is to find them.”

~ Karen Goodman

Karen Goodman followed an unconventional path into the world of advertising. She studied sociology and public policy at Duke University before deciding to explore a career in advertising after being inspired by Jennifer Anniston’s role in the film, Picture Perfect.

Currently a Creative Director at Havas /Chicago, Karen has also led creative work at Under Armour, Pappas Group, Johannes Leonardo, and R/GA, working on projects for Google, Nike, and Walmart among others.

Karen is a champion for female creative talent and leadership in the industry. In January 2016, she founded the Washington, DC, chapter of SheSays, a global networking platform for women and, along with hosting monthly panels throughout DC, has grown the community to over 500 people.

A colleague said of Karen that she has an innate ability to explain complex issues in relatable terms, a quality that, in my view, is sorely lacking in most forms of communications today. I can also say that when we met in NY last fall, I was immediately taken with her gentle ability to put people at ease and draw them in to conversation.

Connect with Karen:

LinkedIn: https://www.linkedin.com/in/karen-goodman-0271266/

People Karen mentioned:

Katy Hornaday, executive creative director with Barclay, an independent, Kansas City-based agency: https://www.barkleyus.com/leadership/

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