Case Study: Crabtree Chiropractic Center

The Client:

Dr. Chas Kubasko founded Crabtree Chiropractic Center more than 25 years ago with the goal of providing efficient, effective and affordable care to Triangle-area patients. A staff of four physicians provides chiropractic care on a walk-in or appointment basis.



The Project:

With increasing competition in the marketplace, Crabtree Chiropractic asked Charles Gupton Productions to help with communicating the personal passion and concern shared by the staff in a way that would help differentiate the practice and make it more visible to new patients seeking chiropractic care.



The Solution:

We produced a 3-minute short film for use on the practice’s website that presented the philosophy of care and core values in the words of founding physician Dr. Chas Kubasko.