Case Study: Business Network International

The Client:

BNI, or Business Network International, is a business and professional networking organization that offers members the opportunity to share ideas, contacts and referrals. With nearly 5,000 chapters worldwide, BNI is the world’s leading professional business networking organization. The NC Triangle region is one of the fastest growing regions in BNI with over 30 chapters developed over the past few years.



The Project:

The goal of this project was to communicate the value that BNI chapters bring to individual members in an engaging, heartfelt and personal way.



The Solution:

We created a series of six 90-second films that can be used by members to tell the story of BNI and the benefits of membership when they are recruiting new members for their chapters. The films are optimized for use on both the Web and mobile devices.