Case Study: Varrow, Inc.

The Client:

Varrow, a Greensboro, N.C.-based technology company, is the leader in virtualization, storage, managed services and disaster recovery, providing world-class technology solutions through advanced consulting and design services from the industry’s most talented engineers.

The Project:

Varrow contacted Charles Gupton Productions to produce three short films profiling the finalists for the company’s Innovation Awards, presented each year at the company’s annual Varrow Madness event.

The Solution:

We worked closely with Jeremiah Cook, the company’s CEO, to film interviews with key people on location at each of the finalists’ locations: American National Bank in Danville, Va.; Northern Hospital of Surry County in Mt. Airy, N.C.; and Alamance Regional Medical Center in Burlington, N.C. We then filmed additional footage at each location to illustrate and support the story each customer had to tell and delivered copies ready for presentation at the event, on the Web and on mobile devices to be used by Varrow employees to explain Varrow solutions when they are meeting with customers.