Case Study: Genworth Financial

The Client:

Genworth Financial Inc.. is a Fortune 500® company that provides products, services, and resources to help people secure their financial lives.



The Project:

Howard/Merrell, a Raleigh, N.C.-based advertising agency, was hired by Genworth Financial’s mortgage insurance division to create a web-based advertising campaign that highlighted the human element in an industry where numbers, rates and percentages are often the only focus. Genworth wanted to remind mortgage lenders that behind every loan and insurance decision, there’s a real person who can now enjoy the thrill of owning a home as a result of the services they provide.



The Solution:

Howard Merrell asked us to film three couples telling the story of their home purchase. We interviewed more than 15 couples and then cast the three couples featured in the videos based on the power of their stories and their abilities as storytellers. Each video was produced on location in the couple’s home. We were able to capture authentic stories from real people relating how owning a home had been a milestone in their lives.



Case Study: Varrow, Inc.

The Client:

Varrow, a Greensboro, N.C.-based technology company, is the leader in virtualization, storage, managed services and disaster recovery, providing world-class technology solutions through advanced consulting and design services from the industry’s most talented engineers.



The Project:

Varrow contacted Charles Gupton Productions to produce three short films profiling the finalists for the company’s Innovation Awards, presented each year at the company’s annual Varrow Madness event.



The Solution:

We worked closely with Jeremiah Cook, the company’s CEO, to film interviews with key people on location at each of the finalists’ locations: American National Bank in Danville, Va.; Northern Hospital of Surry County in Mt. Airy, N.C.; and Alamance Regional Medical Center in Burlington, N.C. We then filmed additional footage at each location to illustrate and support the story each customer had to tell and delivered copies ready for presentation at the event, on the Web and on mobile devices to be used by Varrow employees to explain Varrow solutions when they are meeting with customers.



Case Study: Harmony Animal Hospital

The Client:

Harmony Animal Hospital in Apex, N.C., provides high quality integrated medicine, therapies, dentistry and surgery in a welcoming environment where the goal is to make patients feel like part of the family.



The Project:

The practice manager was revamping the hospital’s website and marketing strategy, and wanted to include a video that would communicate the staff’s core values.



The Solution:

We suggested filming the practice’s clients telling stories about their experiences with the veterinarians and staff that illustrated the hospital’s core values in action. We interviewed the clients in their homes, enjoying the end result — a happy, healthy pet.



Case Study: Crabtree Chiropractic Center

The Client:

Dr. Chas Kubasko founded Crabtree Chiropractic Center more than 25 years ago with the goal of providing efficient, effective and affordable care to Triangle-area patients. A staff of four physicians provides chiropractic care on a walk-in or appointment basis.



The Project:

With increasing competition in the marketplace, Crabtree Chiropractic asked Charles Gupton Productions to help with communicating the personal passion and concern shared by the staff in a way that would help differentiate the practice and make it more visible to new patients seeking chiropractic care.



The Solution:

We produced a 3-minute short film for use on the practice’s website that presented the philosophy of care and core values in the words of founding physician Dr. Chas Kubasko.



Case Study: Business Network International

The Client:

BNI, or Business Network International, is a business and professional networking organization that offers members the opportunity to share ideas, contacts and referrals. With nearly 5,000 chapters worldwide, BNI is the world’s leading professional business networking organization. The NC Triangle region is one of the fastest growing regions in BNI with over 30 chapters developed over the past few years.



The Project:

The goal of this project was to communicate the value that BNI chapters bring to individual members in an engaging, heartfelt and personal way.



The Solution:

We created a series of six 90-second films that can be used by members to tell the story of BNI and the benefits of membership when they are recruiting new members for their chapters. The films are optimized for use on both the Web and mobile devices.